Google Ads vs. Meta Ads: A Data-Driven Guide to Allocating Your 2026 Ad Budget
In 2026, successful ad allocation shifts from “Platform Wars” to “Omnichannel Hybrids.” Google Ads remains the king of high-intent “Demand Catching,” while Meta Ads dominates “Demand Creation” through AI-driven Reels. For most SMEs, a 60/40 budget split is recommended based on the business model (B2B vs. D2C). Key success factors in 2026 include using Conversions […]